(Lor)lee


Hello! I’m Loren Lee, a graphic designer and illustrator specializing in branding and web design.




Graphic Design


Illustration


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©2023

Match + Berry

student project


> brand identity
> food truck wrap
> menu zine
> packaging
> digital marketing
Match+Berry is a cafe truck specializing in strawberry and matcha flavored drinks. They cater specifically to the weary students and workers, to provide comfort and encouragement to take life slower one day at a time.

The branding is inspired by handmade crafts ranging from the dotted lines inspired by stitching to the riso printing inspired halftone pink texture.

CASE STUDY︎︎︎



MENU ZINE︎︎︎




BILLBOARD︎︎︎



INSTAGRAM POSTS︎︎︎




PACKAGING︎︎︎



FOOD TRUCK︎︎︎