Belgian Waffle Ride
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> event app
> digital marketing
Belgian Waffle Ride is a challenging, respected mixed-terrain bike race that takes place in many different cities in the US.
The new brand identity of Belgian Waffle Ride (BWR) takes inspiration from the geometric form of bike chains and waffles, a combination of sleek edge and whimsy. This is reflected in the mix of typographic weights and waffle inspired elements (the grid pattern). Silhouettes of riders bring in a sense of mystery in inviting the audience to become a part of the challenge.
CASE STUDY︎︎︎
The new brand identity of Belgian Waffle Ride (BWR) takes inspiration from the geometric form of bike chains and waffles, a combination of sleek edge and whimsy. This is reflected in the mix of typographic weights and waffle inspired elements (the grid pattern). Silhouettes of riders bring in a sense of mystery in inviting the audience to become a part of the challenge.
CASE STUDY︎︎︎
BRANDBOOK︎︎︎
MOBILE APP︎︎︎
SOCIAL MEDIA ADVERTISEMENTS︎︎︎
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